The reality is – SEO copywriting techniques that worked a few years ago may not work today. Whether you’re working in-house or freelancing, keeping abreast of the latest information is crucial to your rankings – and your career.

Classes offered by the SEO Content Institute were developed for working copywriters who need the latest information to stay competitive. You’ll benefit from an in-depth dive into how people consume online content, how to discover how people search online and how to write persuasive, top-positioned copy that “clicks” with your audience.